Head of Growth/Marketing

FarmKind

📍Remote (Global) 🕔 Full Time
💰 ~$50,000 USD 🔄 Rolling Applications

Own FarmKind’s marketing function: Help put our unique message in front of hundreds of thousands of potential donors, convert them and maximise their lifetime value. From day one you’ll have direct access to the founders, participate in leadership calls, and control a clear budget to deploy—giving you the freedom to test high-risk, high-reward strategies that bigger organizations can’t touch. As we expand, you’ll set the strategy and manage the people who execute it, becoming a key member of FarmKind’s senior leadership team as we grow.

This is a chance to stretch yourself and push for excellence at a lean, mission-driven organization with serious growth potential. You'll take the lead on developing and evolving our marketing strategy, identifying new growth opportunities, and planning major initiatives. We need someone who can hit the ground running with strategic thinking and execution in resource-constrained environments. This role is ideal for someone with direct marketing experience (especially in small, resource constrained non-profits) who wants the opportunity to play a large role in shaping the strategic direction of a non-profit’s outreach.

Objectives (flexible given skills)

• Evolve our marketing strategy and execute to raise as much money for our recommended charities as possible

• Plan and execute experiments to identify new ‘profitable’ channels to grow FarmKind’s donor base

• Work with the founders to expand FarmKind’s existing ‘earned media’ outreach (securing podcast appearances for the founders, Substack features, traditional media etc.)

• Increase the FarmKind platform’s conversion rate through improved user experience, and persuasive content

• Run targeted and cost effective market research tests to hone FarmKind’s messaging to improve donation conversion rates across outreach activities

• Grow FarmKind’s mailing list and improve the conversion rate of both non-donors to donors and one off donors to repeat donors

• Maximise donor lifetime value

If you’re interested in aspects of the Head of Strategic Partnerships role, those could be incorporated into the Head of Growth role too.

What We're Looking For

• Essential:

  • Value alignment:

    • Genuine concern for improving the lives of farmed animals

    • Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’

    • Bias toward measuring impact and seeking data for decision-makin

    • Strong written communication skills

  • Ability to work independently while collaborating with a small team

  • Track record of developing and executing marketing strategies

  • Ability to work strategically while staying hands-on

• Preferred:

  • 3+ years of marketing experience, ideally in non-profits or resource-constrained environments

  • Enthusiasm for using AI tools to enhance your workflow

  • Previous nonprofit marketing experience

  • At least one of the following:

    • Experience hands on setting up and managing Meta or Google digital advertising campaigns

    • Experience creating and managing non-profit fundraising email marketing campaigns

    • Experience securing ‘earned media’ coverage in the traditional media or new media (e.g. podcasts, Substack, YouTube etc.)

    • Experience optimizing website conversion rates (non-profit experience a bonus)