Marketing & Fundraising Manager

Happier Lives Institute

📍 Remote (Global) 🕔 Full Time
⌛ 06/01/2025 💼 Contractor

HLI is at a pivotal stage of growth. We’ve just significantly expanded our set of charity recommendations. We’re looking for a passionate and versatile Marketing and Fundraising Manager to elevate our communications, amplify our reach, and drive donations to our recommended charities and the Institute itself. We need your expertise to share our findings and attract support from diverse audiences.

Key Responsibilities

1. Marketing Strategy

• Develop and execute a comprehensive outreach strategy. This should include a marketing plan aligned with HLI’s strategic goals, focusing on increasing donations and building awareness of HLI’s work.

  • Identify and target key audience segments, including individual donors, researchers, effective giving platforms, institutional funders, and high net-worth individuals. 

2. Content Creation and Management

• Create compelling narratives and high-quality content to effectively communicate our research findings to different stakeholder groups through social media, email campaigns, the website, and other channels.

  • Assist the research team with editing and refining donor-focused materials, research summaries, and marketing materials.

3. Digital Campaigns

• Plan and manage campaigns around key events like the publication of the World Happiness Report that we feature in (coming March 2025), fundraising drives, and research launches.

4. Analytics

• Analyze the effectiveness of different outreach and fundraising approaches, continuously refining our strategies based on data-driven insights.

5. Website Management

• Help ensure HLI’s website remains user-friendly, visually appealing, and up-to-date.

  • Collaborate with developers to implement new features, like enhanced donation flows or research presentation formats.

6. Donor Engagement 

• Craft compelling appeals for potential donors across income levels.

  • Develop and execute strategies to encourage recurring donations to both HLI and our recommended charities.

  • Build and maintain relationships with potential donors, partners, and influencers in the effective altruism and global development spaces.

7. Collaboration

• Work closely with the Director, COO and researchers to translate findings into digestible and impactful communications.

  • Collaborate with external stakeholders, including effective giving platforms, journalists, funders, and partner organizations.

Key Requirements

Experience: 

• 3+ years in marketing, communications, fundraising or a related field, ideally in the nonprofit or research sectors.

  1. Proven experience in designing and implementing successful outreach and fundraising strategies, preferably in the non-profit or effective altruism sector.

  2. Familiarity with both public-facing campaigns and institutional donor relations.

  3. Experience of working independently in a global, remote team.

Skills:

• Proven ability to design, experiment and execute successful communications and marketing campaigns.

  1. Exceptional writing and storytelling skills, with experience translating complex ideas into accessible content.

  2. Proficiency in managing social media platforms, email marketing tools (e.g., Mailchimp), and CMS systems (e.g., WordPress, Divi).

  3. Strong analytical skills to evaluate the effectiveness of various outreach methods. 

  4. Familiarity with data-driven decision-making, using tools like Google Analytics or other performance trackers.

  5. Familiarity with WordPress (Divi plug-in) to efficiently work on our website.

  6. Basic design and video editing skills (e.g., Canva, Adobe Suite) are a plus.

Attributes:

• A strong interest in HLI’s mission and evidence-based approaches to improving global wellbeing.

  1. Self-motivated, adaptable, comfortable with ambiguity and able to thrive in a start-up like, remote work environment.

  2. Collaborative team player with excellent communication skills.

Why Join Us?

• Mission-Driven Work: Contribute to a unique organization dedicated to maximizing global happiness.

• Creative Freedom: Play a central role in shaping HLI’s communications and identity.

• Growth Opportunities: Be part of an ambitious team at a key stage of growth, with opportunities to expand your skills and influence.

• Flexible Working: Work remotely with the autonomy to structure your day.

How to Apply

To apply, please complete this Google Form and attach your CV. 

Happier Lives Institute is committed to creating a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.

 Please get in touch if you’re interested in contributing to our work in another way.

If you’d like to get a better feel for what it’s like working at HLI, we think you’ll enjoy these blog posts on life as a researcher and an operations manager by members of our team.