Creative Content Marketer
Giving What We Can
📍Remote (Global) 🕔 Full Time
💰$50,000-120,000 USD 🔄 Rolling Applications
Giving What We Can (GWWC) is seeking a Creative Content Marketer to join our Growth Division and help us reach new audiences through compelling storytelling and engaging creative (video) content. This role is perfect for someone who loves creating (video) content that changes minds and touches hearts—someone who can translate complex ideas about effective giving into stories that inspire action.
Help transform global philanthropy and make a significant impact by joining Giving What We Can (GWWC) as Growth Marketer. GWWC’s community of over 10,000 pledgers now donate over $50 million together yearly to highly effective charities. With a renewed focus on growth, we’ve set a Big Hairy Audacious Goal “BHAG” to grow our community to 1 million pledgers donating at least $3B yearly.
Position Summary
As our Creative Content Marketer, you'll be the creative force behind outreach-focused content that introduces new audiences to effective giving and inspires them to take the 🔸10% Pledge. You'll create impactful videos, write engaging copy, design compelling visuals, and develop creative campaigns that translate complex ideas into thoughtful, accessible formats.
This role is ideal for someone who has great creative taste, loves to experiment with new formats and tools, and can work independently to bring ideas from concept to completion. You'll have significant creative freedom to test what resonates with different audiences while maintaining GWWC's brand integrity and mission focus.
Key Responsibilities
Video Content Creation & Production
Create compelling video content that introduces effective giving to new audiences beyond EA (explainer videos, pledge testimonials, impact stories, social media content)
Develop and execute creative concepts for video campaigns that translate complex effective giving principles into accessible, inspiring narratives
Film, edit, and produce high-quality videos independently using modern tools and equipment
Create video content optimized for different platforms (YouTube, LinkedIn, Instagram, TikTok) and audience segments
Creative Content Strategy & Execution
Design and execute creative content experiments across multiple channels to identify what resonates with target audiences
Write compelling copy for video scripts, social media, email campaigns, and marketing materials that inspire action
Create visual content including graphics, infographics, social media assets, and presentation materials that align with GWWC's brand
Develop creative frameworks and content templates that can drive scalable creative content production
Brand Development & Storytelling
Maintain and evolve GWWC's brand voice and visual identity to appeal to broader audiences while staying true to core values
Translate complex effective giving concepts into emotionally compelling stories that motivate pledge sign-ups
Create authentic testimonial content with community members and pledgers that showcases diverse giving journeys
Develop creative campaigns that make the 🔸10% Pledge feel accessible and inspiring to new audience segments
Content Performance & Optimization
Track and analyze content performance across channels, using data to inform creative decisions and content strategy
Collaborate with the Growth Marketer to create content that supports specific conversion goals and funnel optimization
Conduct A/B tests on creative messaging, video formats, and visual approaches to maximize engagement and conversion
Iterate on successful content formats and scale what works while maintaining creative quality
Community & Advocacy Support
Support high-profile advocacy campaigns with creative assets, messaging, and video content
Create content that empowers existing pledgers to become advocates and share their giving stories
Collaborate with the Community & Partnerships team on event materials, presentations, and conference content
Partner with external creators, influencers, and community members on co-created content initiatives
Here are some projects you might work on:
Here are some content initiatives you might lead in your first year:
Pledge Journey Video Series: Create compelling video testimonials following diverse pledgers through their decision-making process and impact stories
Social Media Content Engine: Develop and execute a consistent content calendar that grows our community and attracts new audiences across platforms
Campaign Creative Assets: Design and produce video, visual, and written content for major advertising campaigns targeting new audience segments beyond EA
Explainer Video Library: Create accessible video content that helps people understand effective giving concepts, charity impact, and the pledge process
Community Spotlight Content: Develop creative ways to showcase our diverse community of pledgers and their unique giving journeys and motivations
High-Profile Advocacy Support: Create compelling supporting materials and video content for campaigns featuring notable pledgers and public advocates
Interactive Content Experiments: Test new creative formats like animated explainers, interactive stories, or immersive web experiences that drive engagement
What We're Looking For
Required Qualities
2-7+ years of video production, content marketing, or creative marketing experience with demonstrable results
Strong portfolio showcasing shipped creative work across video, written, and visual formats
Proficiency in video editing software and design tools of choice
Excellent storytelling and copywriting skills with ability to adapt tone for different audiences and platforms
Experience creating content for social media platforms with understanding of platform-specific best practices and algorithms
Self-motivated and comfortable managing multiple creative projects from concept to completion
Alignment with GWWC's mission and values around effective giving
Beneficial Experience
Experience in mission-driven organizations, nonprofit marketing, or cause-related creative work
Background in video production including filming, lighting, audio, and post-production
Experience with motion graphics, animation, or advanced visual effects
Understanding of conversion-focused content and how creative work supports marketing funnels
Familiarity with the effective altruism community or effective giving concepts
Experience working with remote teams and managing creative projects asynchronously
Personal Qualities
Creative vision: Ability to translate abstract concepts into compelling visual and emotional narratives
Entrepreneurial spirit: Excited about testing new creative formats and finding what resonates with different audiences
Growth mindset: Adaptable and eager to learn new tools, platforms, and creative techniques as needed
Empathetic storyteller: Understands what motivates different audiences and can craft content that speaks to their values
Quality-focused: Has high standards for creative output while being able to ship quickly and iterate
Collaborative: Works well with diverse team members and can incorporate feedback while maintaining creative vision
We encourage you to apply even if you don't meet all the qualifications listed above. We value strong generalist learners and are happy to consider candidates who bring enthusiasm, alignment with our mission, and a willingness to grow into the role.
Working Hours and Remote Work
GWWC is a remote organisation, and this is a remote job. We welcome applicants with at least 4 hours of overlap with Central European Time (CET), to ensure effective collaboration with our existing team.
We employ a flexible schedule that works for you and your life. As an international team, we occasionally schedule meetings across time zones, but we're mindful of everyone's time boundaries. We focus on results rather than hours logged, and trust you to manage your workday in a way that allows you to do your best work while maintaining a healthy work-life balance.
Why Join Us
Make a tangible difference by working on products that direct millions of dollars to highly effective charities
Work within an internationally recognised organisation with a clear, compelling mission
Be part of a close-knit, passionate team committed to transforming global philanthropy
Help shape the future of effective giving at a global scale
Benefits
We offer a comprehensive benefits package, including:
25 days leave (plus applicable public holidays)
Private health insurance or equivalent (or a salary adjustment to account for this)
Pension contribution or enrollment in a pension scheme after three months
Necessary office equipment (e.g., a laptop)
A personal development and training budget for up to 5,000 USD per year
Mental health support (e.g., therapy) for up to 5,000 USD per year
Funding for travel, accommodation and attendance for approved retreats and conferences
This role offers significant creative freedom and the opportunity to directly impact one of the most important challenges of our time—getting more resources to the world's most effective solutions.
Application Process
Here's a summary of the application process for a successful candidate:
Complete the application form. We'll begin reviewing applications on 6/19/25 and continue until the position is filled
A short call with Max (Chief Growth Officer (CGO))
Complete a paid work test designed to evaluate key skills for the role
Interview with Max (CGO)
Interview with James Rayton (Head of Community & Partnerships)
Short interviews with Luke Moore (Partnerships Manager), Alana Horowitz Friedman (Content Lead) and James Steijger (COO)
Reference checks
Potentially, participate in a one-day (8-hour-long) paid work trial to allow you and us to see what it would be like if you worked at GWWC. You’ll be able to meet the team as well as work closely with Max.
Final interview with Sjir (CEO)
Receive an employment offer!
GWWC is an equal opportunity employer, and we value diversity in our organisation. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to providing reasonable accommodations to ensure an inclusive and accessible recruitment process for all candidates, and we comply with all applicable laws and regulations regarding equal employment opportunity and non-discrimination.
