Growth Marketer
Giving What We Can
📍Remote (Global) 🕔 Full Time
💰$50,000-120,000 USD 🔄 Rolling Applications
Help transform global philanthropy and make a significant impact by joining Giving What We Can (GWWC) as our Growth Marketer. GWWC’s community of over 10,000 pledgers now donate over $50 million together yearly to highly effective charities. With a renewed focus on growth, we’ve set a Big Hairy Audacious Goal “BHAG” to grow our community to 1 million pledgers donating at least $3B yearly. This is a hands-on, entrepreneurial role for someone who thrives on building growth initiatives from conception to completion and loves optimising every step of the funnel.
Position Summary
As our Growth Marketer, you'll be a swiss-army knife for growth initiatives—a strategic thinker with exceptional execution skills who can take projects from idea to measurable impact. You'll focus on building and optimising scalable growth channels that will help us reach audiences beyond the effective altruism community while maintaining our high standards for effective giving.
Working directly with our Chief Growth Officer, you'll have significant autonomy to identify opportunities, design experiments, and build the systems needed to scale our pledge growth. This role is perfect for someone who enjoys wearing multiple hats and has a track record of driving measurable growth through data-driven experimentation. If you’re a proven and motivated self-starter, this could be your dream job.
Key Responsibilities
Growth Strategy & Execution (30%)
Design and execute growth experiments across multiple channels (digital advertising, email marketing, partnerships, content marketing)
Build and optimise conversion funnels from awareness through to pledge sign-up
Develop and implement lead generation campaigns targeting new audiences beyond effective altruism
Create and iterate on tools like variations of our "How Rich Am I?" Calculator to drive traffic and conversions
Analytics & Optimisation (20%)
Analyse conversion data throughout the pledge funnel and turn insights into actionable improvements
Establish and monitor key growth metrics and KPIs
Conduct A/B tests on messaging, landing pages, and conversion flows
Improve upon and set-up tracking and analytics systems to measure growth initiatives
Technical Implementation (20%)
Build landing pages, email campaigns, and marketing funnels using modern tools and platforms
Optimise our newsletter and email marketing to inspire more pledge sign-ups
Implement and manage marketing automation and CRM workflows
Work closely with our tech team to enhance product features that drive growth
Channel Development (30%)
Test and validate new marketing channels for scalability and cost-effectiveness
Manage paid advertising campaigns across platforms (Google, Meta, LinkedIn, etc.)
Develop partnerships and integration opportunities that incrementally interest audiences to GWWC and eventually the 🔸10% Pledge
Create referral and advocacy programs to leverage our existing community
Here are some projects you might work on:
In your first year, you might tackle projects like:
Lead Generation Campaigns: Build and optimise campaigns targeting new audience segments, and successfully converting them into leads or newsletter subscribers
Newsletter Optimisation: Redesign and build our newsletter experience to be even more valuable and inspiring, converting more subscribers into pledgers
Funnel Analytics: Implement comprehensive tracking to understand exactly where we lose potential pledgers and why
Landing Page Optimisation: Create and test high-converting landing pages for different traffic sources and audiences
Email Automation: Build sophisticated nurture sequences that guide people from interested to pledging
Partnership Integrations: Develop growth partnerships with aligned organisations and influencers
What We’re Looking For
Required Qualities
2-7+ years of growth marketing, digital marketing, or similar experience with demonstrated results
Ability to ideate, build and ship marketing campaigns, growth initiatives and web experiences independently from idea to impact
Strong analytical skills with experience using data to drive marketing decisions
Hands-on experience with marketing tools and platforms (Google Analytics, Facebook Ads, email marketing platforms, CRM systems (ideally HubSpot))
Proven track record of optimising conversion funnels and improving key metrics
Self-motivated and comfortable taking ownership of projects from start to finish
Alignment with GWWC's mission and values around effective giving
Beneficial Experience
Experience marketing mission-driven products or working in nonprofit/social impact organizations
Technical skills in HTML/CSS, basic web development, or marketing automation
Experience with growth experiments and statistical significance testing
Background in direct response marketing or performance marketing
Familiarity with the effective altruism community or effective giving concepts
Experience working in remote, international teams
Personal Qualities
Entrepreneurial mindset: Excited about figuring out what works and building it from scratch
Growth mindset: Adaptable and eager to learn new tools and tactics as needed
Execution-focused: Prefers building and shipping over endless planning and meetings
Data-driven: Makes decisions based on evidence and measurement, not assumptions
Collaborative: Works well in a flat team structure with short feedback loops
We encourage you to apply even if you don't meet all the qualifications listed above. We value strong generalist learners and are happy to consider candidates who bring enthusiasm, alignment with our mission, and a willingness to grow into the role.
Working Hours and Remote Work
GWWC is a remote organisation, and this is a remote job. We welcome applicants with at least 4 hours of overlap with Central European Time (CET), to ensure effective collaboration with our existing team.
We employ a flexible schedule that works for you and your life. As an international team, we occasionally schedule meetings across time zones, but we're mindful of everyone's time boundaries. We focus on results rather than hours logged, and trust you to manage your workday in a way that allows you to do your best work while maintaining a healthy work-life balance.
Why Join Us
Make a tangible difference by working on products that direct millions of dollars to highly effective charities
Work within an internationally recognised organisation with a clear, compelling mission
Be part of a close-knit, passionate team committed to transforming global philanthropy
Help shape the future of effective giving at a global scale
Benefits
We offer a comprehensive benefits package, including:
25 days leave (plus applicable public holidays)
Private health insurance or equivalent (or a salary adjustment to account for this)
Pension contribution or enrollment in a pension scheme after three months
Necessary office equipment (e.g., a laptop)
A personal development and training budget for up to 5,000 USD per year
Mental health support (e.g., therapy) for up to 5,000 USD per year
Funding for travel, accommodation and attendance for approved retreats and conferences
This role offers significant creative freedom and the opportunity to directly impact one of the most important challenges of our time—getting more resources to the world's most effective solutions.
Application Process
Here's a summary of the application process for a successful candidate:
Complete the application form by June 19th, 2025
A short call with Max (Chief Growth Officer (CGO))
Complete a paid work test designed to evaluate key skills for the role
Interview with Max (CGO)
Interview with James Rayton (Head of Community & Partnerships)
Short interviews with Luke Moore (Partnerships Manager), Alana Horowitz Friedman (Content Lead) and James Steijger (COO)
Reference checks
Potentially, participate in a one-day (8-hour-long) paid work trial to allow you and us to see what it would be like if you worked at GWWC. You’ll be able to meet the team and work closely with Max.
Final interview with Sjir (CEO)
Receive an employment offer!
GWWC is an equal opportunity employer, and we value diversity in our organisation. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to providing reasonable accommodations to ensure an inclusive and accessible recruitment process for all candidates, and we comply with all applicable laws and regulations regarding equal employment opportunity and non-discrimination.
