Growth Marketing Specialist
HealthLearn
📍 Remote (Global) ⏳ 15/08/2025
💰 Up to $50 USD /hour 🕔 Part Time 💼 Contract
We’re looking for a highly proactive and detail-oriented Growth Marketing Specialist to join our team on a contract basis. This role is essential in driving both new user acquisition and ongoing engagement for our online learning platform, stepping in to plan and optimize paid social campaigns, collaborate on product-led growth experiments, and develop retention flows. You’ll shape and contribute to key growth initiatives - including social and search ads, notifications, referral systems, and other product changes - helping us attract, engage, and retain learners with a data-driven, results-focused approach.
Role & Responsibilities
User Acquisition: Plan and execute paid campaigns (Google Ads, Facebook/Instagram, LinkedIn) to drive new sign-ups
Product Growth: Collaborate with the Product Team to identify and test growth and retention opportunities (A/B tests, onboarding flows, notifications, referral programs)
Analytics & Optimization: Monitor key metrics, report on performance, and
continuously optimize campaigns
Budget Management: Allocate and optimize ad spend to maximize ROI
Qualifications
3+ years in growth marketing or user acquisition roles (agency or in-house)
Hands-on experience with paid acquisition channels and ads optimization
Comfortable with Meta Ads Manager, Google Search Ads, and LinkedIn ads
Strong analytical skills; can evaluate and report on campaign performance
Excellent communication and project management skills
Self-starter mindset; ability to work autonomously as a contractor
Recruitment Details
Initial Application: Apply before Friday, August 15.
Test Task: Selected candidates are invited to complete a ~1-hour test task to demonstrate relevant skills.
Interview: Shortlisted candidates will have a virtual interview with our Director of Technology to explore fit and contribution to our mission.
Offer: We aim to make an offer by the end of August and you’ll start in early September.
About Us
HealthLearn is an AIM-incubated nonprofit on a mission to save lives at scale. We build engaging online learning for health workers in developing countries. HealthLearn currently offers three courses in Nigeria and one in Uganda, which have collectively reached tens of thousands of health workers. We believe that our intervention is extremely cost-effective, on par with the best charities in the world, and has saved hundreds of lives since our launch in 2024. See our impact modeling for more information.
Built on rigorous learning science and proven high uptake, our platform enables health workers to gain robust knowledge and improve patient outcomes. As we scale our reach, we’re looking for a Growth Marketing Specialist to help us attract, engage, and retain an ever-expanding community of learners.
Questions?
We are happy to answer them! Please email skaiste@healthlearn.org with any questions about the process or the opportunity.
