Product Lead
Giving What We Can
📍Remote (Global) 🕔 Full Time
💰 $70,000-$110,000 USD 🔄 Rolling Applications
Help transform global philanthropy and make a significant impact by joining Giving What We Can (GWWC) as our Product Lead. GWWC’s community of over 10,000 pledgers now donate nearly $50 million together yearly to highly effective charities. With a renewed focus on growth, we’ve set a Big Hairy Audacious Goal “BHAG” to grow to 1 million pledgers donating at least $3B yearly. In this key role, you'll create the vision, strategy, and execution for our digital and physical products, with a primary focus on evolving the 🔸10% Pledge from a simple commitment into a comprehensive experience that can scale to a large community of pledgers, whilst maintaining a deep connection and high retention rate.
Key Details
Start date: From June 2025
Hours: Full-time (we may consider 80%+ part-time for the right candidate)
Location: Remote, with a strong preference for candidates with at least a 4 hour overlap between 09:00 - 18:00 CET
Salary: $70,000-$110,000 USD, depending on experience and location (read more about our approach to compensation), and a generous benefits package (see below)
Reporting to: Chief Growth Officer (Max Klijnstra), working closely with and with a dotted line to the Build Team lead and Director of Tech (Fabio Kuhn)
Employment: Permanent with a 3-month probation period
How to apply: Submit your resume and responses to a few basic questions here
Contact: product-hiring@givingwhatwecan.org
Key Responsibilities
🔸 10% Pledge Product Leadership (60-70%)
As our Product Lead, you'll own the entire pledge experience in its full width - from discovery to conversion to long-term engagement. You'll define what it means to be a 🔸 10% Pledger, what value the pledge provides, and how our product connects, engages, and inspires the community of pledgers and people considering making this commitment.
Drive the vision, strategy, and execution for the 🔸 10% Pledge experience
Define the value proposition that will help the pledge scale to millions of people
Develop a product roadmap that enhances the pledge journey, focusing on activation, retention, and advocacy
Shape concrete, actionable project pitches for the Build Team that solve real user problems
Analyse user behavior, data and feedback to identify opportunities for improving pledge conversion and retention
Drive experimentation to optimise the pledge funnel and experience
Collaborate with the Marketing and Community & Partnerships teams to ensure a seamless journey from awareness to advocacy
Think holistically about both digital and physical touchpoints in the pledge experience
Broader Product Leadership (30-40%)
You'll also be responsible for GWWC's broader digital ecosystem, consisting of our website, microtools like our How Rich Am I Calculator, our donation platform and more. Together with the Director of Tech you’ll play a key role in evolving our product processes and culture needed to support our ambitious growth plans.
Provide product leadership for GWWC's website, donation platform, and other digital properties
Establish product processes that enable data-driven decision making across the organisation
Work with the Build Team to allocate resources effectively
Gather input from GWWC's team and pledger community to inform product decisions
Ensure our digital properties effectively communicate our mission and value proposition
Identify and address critical gaps, overlaps and improvements in our broader product offerings, including but not limited to:
Trial Pledge
Company Pledge
Bequest Tool
Further Pledge
Donation platform
Help establish metrics and KPIs that align with our growth goals
Working With Our Team
You'll collaborate closely with:
Max Klijnstra (Chief Growth Officer) - to shape and contribute the wider growth strategy, tactics and execution
Fabio Kuhn (Director of Tech) and the Build Team - consisting of two full-stack engineers and a UI/UX designer
Marketing Team - to align product strategy with growth initiatives and optimise the conversion funnel
Community & Partnerships Team - to understand pledger needs and improve the pledge experience
Sjir Hoeijmakers (CEO) - for alignment with organisational strategy and mission
You'll be joining an organisation at an exciting inflection point, with the opportunity to shape our product function from the ground up. Depending on your experience, you will own or have a significant influence on our product strategy and execution.
Here are some projects you might work on:
Defining the problem space for a reimagined pledge journey, setting boundaries and highlighting key opportunities to inspire more people to pledge, improving both volume and conversion
Framing a solution direction for a new dashboard view that gives pledgers insights into their giving history and its impact
Outlining the core elements of new features that help pledgers track and celebrate their giving milestones
Working with the Marketing team to improve the "How Rich Am I" calculator and make it a more effective onboarding tool for effective giving
Conceptualising and developing new “micro-tools” like the “How Rich Am I” calculator to form new entry points into effective giving concepts
Developing a comprehensive product strategy for scaling the 🔸10% Pledge, evolving the value proposition
Establishing product processes and frameworks for the organisation.
What We're Looking For
Required Qualities
Experience owning a product - you should have explicit product management experience, or related experience, like entrepreneurial, general management, or other examples of leading the building of something from point A to point B
A strong product leader who can balance visionary thinking with tactical execution
Ability to translate user research and data into clear product strategies and roadmaps
Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical team members
Data-driven approach to decision making, with experience in growth experimentation
You love enhancing your productivity with effective tools and are constantly finding new ways to increase your output and value by improving your work processes. You thoughtfully select the right tools—whether AI or otherwise—for each specific task.
Proven ability to prioritise effectively in resource-constrained environments
A strong understanding of and alignment with effective giving principles
Passion for GWWC's mission and the 🔸 10% Pledge
Strong alignment with GWWC’s team values and community values
Nice-to-Have Qualities
Experience with non-profit or community-driven products
Background in growing products from thousands to millions of users
Understanding of behavior change and habit formation
Experience with both digital and physical product experiences
A personal commitment to effective giving (e.g., having taken the 🔸 10% Pledge yourself)
Prior experience in mission-driven organisations
Experience Level
We are open to candidates with a range of experience levels. The most important factors are your ability to balance strategic vision with tactical execution, your ability to lead our product development effectively as we scale, and your excitement to build yourself.
For more junior candidates: Strong execution skills and practical product management experience, with potential to develop strategic vision.
For more senior candidates: Proven strategic leadership with a willingness to dive into details and execute on short-term objectives.
Working Hours and Remote Work
GWWC is a fully remote organisation, and this is a remote job. We welcome applicants with at least 4 hours of overlap with Central European Time (CET), to ensure effective collaboration with our existing team.
We employ a flexible schedule that works for you and your life. As an international team, we occasionally schedule meetings across time zones, but we're mindful of everyone's time boundaries. We focus on results rather than hours logged, and trust you to manage your workday in a way that allows you to do your best work while maintaining a healthy work-life balance.
Why Join Us
Make a tangible difference by working on products that direct millions of dollars to effective charities
Work within an internationally recognised organisation with a clear, compelling mission
Enjoy significant creative freedom and autonomy in a product leadership role
Be part of a close-knit, passionate team committed to transforming global philanthropy
Help shape the future of effective giving at a global scale
Benefits
We offer a comprehensive benefits package, including:
25 days leave (plus applicable public holidays)
Private health insurance or equivalent (or a salary adjustment to account for this)
Pension contribution or enrollment in a pension scheme after three months
Necessary office equipment (e.g., a laptop)
A personal development and training budget for up to 5,000 USD per year
Mental health support (e.g., therapy) for up to 5,000 USD per year
Funding for travel, accommodation and attendance for approved retreats and conferences
Application Process
Here's a summary of the application process for a successful candidate:
Complete the application form by May 25th, 2025
A short call with Max (CGO)
Complete a paid work test designed to evaluate key skills for the role
Interview with Fabio (Director of Tech)
Interview with Max (CGO)
Short interviews with Grace (Head of Marketing) and James (Head of Community & Partnerships)
Reference checks
Potentially, participate in a one-day (8-hour-long) paid work trial to allow you and us to see what it would be like if you worked at GWWC. You’ll be able to meet the team as well as work closely with Max.
Final interview with Sjir (CEO)
Receive an employment offer!
GWWC is an equal opportunity employer, and we value diversity in our organisation. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to providing reasonable accommodations to ensure an inclusive and accessible recruitment process for all candidates, and we comply with all applicable laws and regulations regarding equal employment opportunity and non-discrimination.
